Take the classic example of American car manufacturers versus the Japanese. Sinek gives examples of scenarios where looking at the bigger picture can shape your behavior towards driving long-term results. The first chapter of “Start With Why” dives into the assumptions we make and the impact they have on our actions. Chapter 10: Communication is about Listening.Chapter 5: Clarity Discipline, and Consistency.Chapter 4: This is Not Opinion, This is Biology.In this telling book, Simon Sinek demonstrates why organizations guided by this concept will succeed more often than those which don’t. ” This 18 and a half minute long viral TED talk called on business leaders to “Start With Why.” “Why” isn’t just a word, it’s a powerful concept. In 2009, author Simon Sinek gave a TED called “ How Great Leaders Inspire Action.
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